Hiring an Amazon Listing Copywriter – Quick Guide [2023]

Picture of Author: Martyn N.

Author: Martyn N.

Hi! I’m Martyn, a full-time Amazon E-Commerce Manager with over 5 years of experience selling and managing a wide range of products for various small businesses on Amazon.

Having a quality listing for your product is – surprise surprise – critical for success on Amazon.

It doesn’t matter how good your product is, what discount you’re offering or how much money you can pour into advertising: if your listing’s copy – both on the product detail page and in your marketing sheets (images) – is terrible, you’re unlikely to make it a bestseller.

Well, you know that – which is why you’re looking to hire a good listing writer for your products on Amazon!

If you’re reading this, you’re probably asking yourself one or several of these questions:

“Where can I find a good Amazon listing copywriter?”

“How can I tell if they are good?”

“How much am I going to have to pay?”

“How do I make sure they do everything that needs to be done?”

If at least one of these questions applies to you – you’re in the right place!

In this article, I will do my best to give you as much guidance on each of these points so you have the maximum chance to hire a good amazon listing copywriter at a reasonable price who will deliver what you need.

Let’s go!

Setting your objectives

Okay, first things first – before we can go ahead with anything else, you need to know what you specifically are looking for.

What copy are you looking to improve in your listings? Title, marketing sheets, bullet points, EBC/A+, SEO?

Do you need that copywriter to also find out the relevant keywords for you?

Or do you already have your list of keywords and just need someone with writing skills to embellish the sentences?

How many listings do you want to improve?

Do you also want them to improve your brand store?

Do you want them to completely overhaul your whole brand identity and language?

As you can see, there are a few things to be clear about. The clearer you are right from the get-go, the more likely you are to find the right copywriter for you.

This will also greatly help in avoiding any unnecessary costs – some freelance copywriters will give you a bulk discount for the first order, but if you keep adding extra tasks after, these could be charged at a premium price!

Also, I highly recommend that you look for a copywriter who has experience with your product or at least, the market or industry.

A copywriter who knows his audience is much more likely to know which words and sentences are going to press their “hot buttons” and make them want to purchase your product.

Setting your budget

Once you’re clear about what you need, you can decide how much you are ready to pay for it.

Having a clear idea of what you can afford and what the standard market price is for the work ahead is crucial to make sure that you’re not going to overpay or worse, have to sacrifice your budget for another area.

Let’s talk about the first point – being clear about what you can afford.

How much are you willing to invest per listing?

And to answer this question: how much do you expect to gain from improving the copy of your listings?

Here’s one of the most important concepts in business: return on investment (ROI).

Basically, it’s just a metric that shows how much you’ll get back depending on how much you put in.

For example, let’s say that you spend 20 dollars per month on a PPC bid management software and it increased your monthly net profit from ads from 100 to 200 dollars per month.

You will have made an extra 100 dollars per month at a cost of 20 dollars per month = (100/20)*100= 500% ROI.

This principle is used in every serious business to estimate if buying something is worth its cost.

Now, let’s go back to copywriting – how much do you estimate that you would make, over your whole listing’s lifetime, if you were to have your listing’s copy written by an expert?

…yes, it’s hard to calculate! Don’t worry, you only need to get a rough estimate. I suggest you have a look at competitor’s listings that are very similar to yours and only really differ by the quality of the copy – how much are they making per month? You can take this to roughly estimate the return on investment.

Don’t forget that paying a copywriter is a one-time thing, whereas the benefits will probably last for as long as the listing is online – years, maybe!

This is why it is often a great idea to spend extra on getting the best Amazon copywriter money can get.

Once you’re clear with the approximated returns, you can calculate how much you are willing to spend at most – I strongly suggest having an approximate ROI at least above 5.

Watch out! Make sure that whatever your budget ends up being, that it isn’t starving off another aspect of your business!

You don’t want to start hiring a high-level copywriter and find out that you’ve run out of money for the next supplier shipment!

Where to find Amazon copywriting freelancers

If you look online for Amazon copywriters, you will be given a wide range of agencies that will be happy to do the work for you.

Personally, I advise against hiring directly from such websites, for the following reasons:

  • You can never trust the offers and reviews (all content and reviews are made by website owners)

  • Agencies often ask for premium prices or act as middlemen, increasing the base amount you have to pay

  • Refunds can be tedious or downright impossible, depending on the agency and country

Instead, I recommend hiring a freelancer directly yourself – this has the following advantages:

  • You can hire from an independent freelancer platform, which prioritizes customer satisfaction above all else (for future purchases)

  • You have a much higher chance of reading real customer reviews, meaning more chance to hire the right person for the job

  • You benefit from much better security, from work contracts to smooth refunds

  • You avoid the unknown premium margins and have a larger chance to pay less for the same amount of work

Below are the direct links to find the list of copywriting freelancers for my preferred platforms:

Amazon Copywriters on Fiverr

Amazon Copywriters on Upwork

If you want to know more about platforms that offer freelancing services, here’s my article reviewing 3 popular freelancing websites for Amazon freelancers/copywriters/experts etc:

Spotting the real experts

So you’re now browsing one of the freelancer platforms – and you’re faced with dozens of similar results.

How do you find the right one for you?

Well, here’s the good news – the platform is designed to maximize the chances of you hiring someone and being satisfied enough to come back and hire again.

Thanks to this, most of the first results you will see should already be a good match for you.

However, here are a few things to keep in mind while you’re browsing:

  • First – make sure that what you searched for matches what you want.

This can be so obvious that it is often overlooked – you search for something and have a certain idea of what you mean behind it, yet the search engine – or the copywriters – might have a different idea of what this means!

Double-check the descriptions of the top results to confirm that the results show what you’re actually looking for.

  • Make a list of potential candidates.

Firstly, even though I’ve just made a case for “best results come first”, don’t just go for the first result you see. You will want to have at least 5 different tabs open with the most suitable candidates.

It’s easy to fall into the trap of hiring the first one that looks good – but don’t rush!

Remember, if you’re looking to give away a reasonable amount of money, then it’s worth spending an extra hour ensuring you get the best fit.

  • Focus on copywriters whose skill spectrum is as narrow as possible (while still fully covering your desired work).

What do I mean by this?

You might spot a copywriter who does it all – any kind of copy for any kind of website, business, hobby or such.

Copywriters who seem to be able to do everything might seem appealing, but just like in any industry, being a generalist who can do everything very often means that they are not quite as good as a specialist.

A copywriter who specializes in just what you require is as such more likely to have more experience and expertise for the task at hand.

  • When looking at reviews, don’t just rely on review score/rating.

Firstly, check how many reviews the copywriter has accumulated – a few reviews can always be fake ones from friends and family looking to help them out. A couple dozen gets harder to fake.

To help further on spotting the fake reviews – check the distribution of reviews.

For instance, if they have a rating of 4.5 stars with 90% being 5/5 and 10% being 1-2 stars, this should alert you – reviews for good copywriters are usually distributed in an exponential-like pattern, with most reviews being 5-4 stars, very few 2-3 stars and a couple 1 stars for horrible clients who don’t know what they want.

Having only 5 stars is also shady – you cannot please 100% of people, no matter your skill. Someone with loads of 100% 5 stars reviews is either a unicorn or a liar!

Still on the reviews – take a look through the reviews to see what previous customers said, especially on the “cons” or “dislikes” part.

Try to find out if there are inconsistencies between the reviews, for instance some reviews saying “great attention to detail” while others say “could have gone into more detail”. Such comments can point out to inconsistencies in work quality, which you will want to avoid.

Basically, look for a copywriter whose alleged “cons” or “weak points” are alright with you.

For instance, if you’re happy to wait longer for quality work, hiring a proper expert whose negative point is said to be that “they are slow” is actually a good sign for you.

  • Check if they are native speakers

While some copywriters might be bilingual and have very good knowledge of the language, nothing beats someone who has grown up with the language – they will know the intricacies and subtleties of the language that a foreigner is unlikely to know.

The above points will not guarantee that you’ll find a proper expert if you follow them all diligently – however, they should increase the likelihood that you’ll find one.

If your gut tells you that someone isn’t competent and yet they pass the above tests, don’t just shush it – use your own flair as well to tell who might be good or not.

Conducting a proper first call

Once you have selected your top choice, it’s time to establish first contact.

The call will mostly be about confirming what you found out in the previous section i.e. that the copywriter is competent and will deliver what you pay them for.

I strongly advise to insist on a video call – reason being that it’s a lot harder to fake being an expert on a live video than it is on a webpage.

If they try to dodge a video call, that could be a bad sign, unless they have a valid excuse.

While most of the call should be a simple discussion of what you need vs what they can provide, here are a few other things to ask on that first call to confirm their expertise:

  1. How did they get into this job?

This is both a good icebreaker and a good way to spot if the copywriter has indeed the experience they claim to have. Usually, a competent (and truthful) freelancer will have no problem telling their story from the beginning with enthusiasm and with minimal hesitation or visible discomfort.

  • What do most of their clients ask for?

This question is aimed again at confirming that they have had a fair bit of clients. A lot of hesitation or an inability to provide a clear answer can be a sign that they’re overplaying the number of clients they have had.

  • Within their job, is there any part that they really feel they excel at or particularly like?

Watch out for freelancers who say that they are experts on everything when it comes to their job – unless they say that with visible excitement, in which case that’s a great sign.
This question is aimed more at seeing if they are truthful – someone who wants to just impress you is more likely to brag that they can give you everything at the same top-notch level of quality.

A good answer could be something like: “Well, I am an expert on every topic when it comes to X, but I suppose I have particular experience with Y, and I enjoy doing Z the most”.

The next one isn’t a question – but check out their background in the video. Does it seem like they are in a professional office, or in a small, noisy shared bedroom?

Of course, with many freelancers working remotely, many will be working from home. However, successful freelancers should have the funds to afford a good workplace (which also contributes to increased productivity!).

If they seem to work from their bedside, maybe they haven’t the skills required to afford a decent workspace – or if they do, then they may not take their job seriously enough to work in a professional way.

On the other hand, watch out for signs that they are trying too hard to impress you – full business suit, throwing business jargon around even when it’s hardly relevant, talking too much about their achievements and glorious past clients, and so on.

Finally – don’t forget to tell them clearly what you’re expecting from them, and for how much!

Don’t be shy about your demands – you’re paying money for this, and if the demands are too high for the amount you’re willing to offer, it’s the copywriter’s own responsibility to negotiate.

However, keep your head cool and request another call if you feel that you’re being asked for too much or being offered too little for your money.

Remember to have your budget sheet open during the video call so you can review it anytime you need.

Better to take it slow than to quickly agree to something that you’ll later regret!

Monitoring and tracking performance

So you have finally gone through the list of copywriters, found your top choice and after a video call, decided on the tasks to do and the cost – congratulations!

However, we’re not just done yet 😊

We have to make sure that your freelancer is going to deliver on time – which means task tracking and monitoring.

The best system I have personally found is to use a team task management software, such as Asana or Monday.

I personally use Asana for both my own full-time job and my personal work (like writing this article!).

An overview of an Asana board for Amazon projects

Having such a task-tracking software with clear responsibilities and deadlines helps tremendously to keep the workload as clear as possible.

Way too often have I dealt with external freelancers who only communicated through email – and let me tell you, you quickly lose sight of what’s going on!

“What’s happening with this task? What was the deadline again? Are they working on it? What’s the last thing they said about this other thing? Did I tell them that I need it done?”

You get the idea.

If you decide to use this kind of software – just Google for tutorials. There are plenty out there that will explain all you need to know better than I ever could.

And yes, many of them are free.

I also recommend having a weekly status quo meeting with your newly hired copywriter.

Even with a clear task-tracking system, it helps to fully understand the details and intentions. Sometimes, you can’t put everything in a description box, particularly if the task is a bit creative, like creating or optimizing visual content.

There! Hopefully this is helpful in getting you to hire the right Amazon copywriter for you.

Remember that this is not a step-by-step guide – please use it as general advice from someone who has/is working with Amazon freelancers.

I hope the above has helped you with this.

On that note, let’s keep selling!

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