How To Get an Amazon Virtual Assistant Job (That Pays Well!) [2023]

Picture of Author: Martyn N.

Author: Martyn N.

Hi! I’m Martyn, a full-time Amazon E-Commerce Manager with over 5 years of experience selling and managing a wide range of products for various small businesses on Amazon.

You might have heard that becoming an Amazon virtual assistant is one of the most top-paying jobs you can get nowadays, while still working from the comfort of your home with only a basic PC and an internet connection – with some clients paying beyond $USD100 per hour!

It’s no surprise – as of the writing of this article, there are over 6.2 million total sellers on Amazon (Marketplacepulse, 2021). Of this total number, 1.5 million are active.

Selling on Amazon is no simple task (trust me, it’s my day job!). No seller can do it alone, even for the smallest of businesses.

That’s especially true today, when the competition is becoming so fierce that every listing, ad and price needs to be as optimized as possible to rival with other sellers.

Gone are the days of 2012 when a simple picture and a few relevant keywords was the road to riches!

But what does this mean for you?

As you can imagine, the demand for people to help sellers with their Amazon businesses has skyrocketed.

More and more sellers are looking for experienced assistants to help them improve their listings, manage their ad campaigns, take care of their shipments, process their reports, and so on.

What’s more, there are still very few professional Amazon VAs out there, with the majority having little to no experience with the platform and poor understanding of what sellers actually want.

This means that there has never been a better time to become an Amazon Virtual Assistant and make a full-time income out of it!

Are you ready to learn how you can take advantage of this opportunity?

Then let’s look at how you can become an Amazon Virtual Assistant yourself – the easiest and fastest way possible!

Note: If you are serious about becoming a professional Amazon Virtual Assistant, I strongly suggest you follow the course on Udemy (click here!) – it not only includes all the knowledge explained in this guide, but also all the practical information and the secret techniques you need to learn to stand out from all other VAs and maximize your chances of getting hired and making the high income you desire – and much more! (don’t worry, you can test it out for free).

1. First, the professional attitude

First things first – before we even go into what you need to learn from Amazon and its seller tools, you need to have a professional attitude.

This is a requirement for any assistant job – not just for Amazon sellers. Managing a business requires good task- and time-management, which in turn means that you need to work by these standards yourself.

I strongly recommend that you familiarize yourself with task-tracking software, such as Asana or Monday.

Main dashboard of Asana – popular task-management software

Of course, you can always use a spreadsheet or even more simply, paper and a pen.

That being said, showing that you have a good system of managing your tasks at work will convince prospective Amazon sellers that you’re the right person for the job.

Think about it – would you hire someone who can’t remember what task you gave them a week ago, its deadline and details, or has to fumble through their notes to find that out?

Or would you rather have someone structured who always knows what you want from them, how and when you want the work done?

This attitude is critical to becoming a professional Amazon virtual assistant and impress your future clients – which means more chances for you to be hired full-time and earn more money!

2. Understanding How Amazon Works

You’ve probably browsed Amazon before – but as a buyer.

You know, you think of something you’d like to buy, write in the top box your most accurate description of it (or more generic, if you’re open for ideas) and then after typing enter, Amazon returns a list of results that it feels is relevant to your search, often with the first results being the “best” (it’s subjective, but you get the point).

The game’s quite different when you’re a seller – and that’s now the game that you’re playing!

A standard search results page (SERP) from

Basically, you have to understand the fundamentals of what makes a listing generate sales.

In a nutshell, the more relevant and appealing a listing is, the higher the likelihood that it will sell – which in turn, increases the likelihood that Amazon’s A9 algorithm will rank it higher on the SERP for the search terms that it sells well for.

This itself means more visibility, which in turns means more sales, until the listing is either at the very top of the search results or it hits a ceiling where it meets other listings that are more relevant and appealing.

Let’s break this down a bit.

What’s behind listing relevance?

A listing is relevant in relation to a search query. A search query is the combination of words that a customer will use to search a specific product.

For instance, if a customer types in “chopsticks metal”, a listing that has a main image showing metal chopsticks and with the first words in its title being “Metal chopsticks” will most likely be more relevant than listing showing wooden chopsticks and with these very words in the title.

Considering the search – which do you think is relevant here? Pretty obvious.

Now, let’s talk about listing appeal.

Listing appeal is simply how strongly a listing can convince a customer to click on it then to go on with a purchase, instead of purchasing from another listing.

There are several main factors that impact listing appeal:

• Position on the SERP (the higher, the better)

• Image quality (design & value points)

• Price

• Title

• Reviews & ratings

• Bullet points

• A+/ EBC quality

• Shipping cost & speed

There can be other elements – such as branding, best-seller badges and such – but these are the core points that any seller (and now you!) needs to focus on.

Can you tell which listing is more appealing? Probably. Just think from the customer’s perspective!

The art of selling well on Amazon is then simply to maximize your relevance and appeal.

There are just too many ways to do so to explain in this guide – but if you are interested in going more in-depth, I suggest you check out this guide on improving your competitiveness on Amazon or alternatively, join the course on becoming an Amazon Virtual Assistant.

3. Navigating Seller Central

To become a seller on Amazon and create and manage your listings, shipments, advertisements and everything else related to selling on Amazon you must use Amazon’s main seller platform: Seller Central.

The platform itself is too complex to explain properly in this article – to be honest, you have to navigate it yourself to truly understand it.

However, here are the main parts of it that you’ll be expected to understand and use as an Amazon virtual assistant:

Inventory management: This tab lists all of your product listings – main image, title price, stock levels, and allows you to create individual shipments and edit each one individually in detail (from product dimensions to hidden keywords)

Catalogue: Allows you to add new listings.

Advertising: For anything promo-related, such as sponsored campaigns, vouchers and deals.

Reports: As the name suggests, all and any report Amazon can offer you will be located there. From sales performance to fees and bank transfers, you will find the information there.

Seller Central homepage. You will notice the aforementioned categories at the top of the page.

These are the tabs that you will use 80% of the time – so get well acquainted with them!

Unfortunately, Seller Central is only accessible to sellers. However, you can always create a seller account yourself and pay the minimal fee, or alternatively you can find a more detailed guide to Seller Central in the course.

Still, you can always learn the platform on the job – but it’s always an advantage to know it in advance, so you can more easily convince a prospective seller looking for assistants that you’re the right person for the job.

4. Amazon Seller Skills You Need To Know

This is the juicy part you’ve been waiting for.

What skills do you need to do the day-to-day work of an Amazon Virtual Assistant?

What’s going to be asked of you?

We can’t cover every single possible task that your future employers are going to give you – that’s impossible, of course.

However, the large majority of these tasks are going to fall within a few categories – and that’s what we’re going to explore right now.

Customer service skills

A large part of the job of an Amazon virtual assistant is to deal with customer inquiries.

Customers are constantly sending messages to sellers asking about a multitude of things – from complaints about the products to requests for more information.

Amazon is extremely customer-centered, meaning it puts a lot of importance on customers being satisfied – and fast.

From our side, this means that we have to answer almost all customer queries within 24h.

This is a tight deadline – especially if you are a seller who has to deal with suppliers, shipments, taxes, accounting, new product development and so on.

This is why many sellers look to hire a virtual assistant who can deal with customer messages in a professional manner.

To do so, you naturally need to have a good command of the market’s main language (i.e. English for US & UK, Italian for Italy, French for France, and so on) as well as a good customer service response template.

The most common method to answer customer emails is like this:

• Initial greeting (e.g. “Dear Customer”)

• Create rapport and show understanding (e.g. “I understand that you have an issue with X. We’re very sorry to hear about it.”)

• Offer a solution (e.g. “To compensate for your troubles, we would like to offer you Y”)

• Ask for feedback on offer (e.g. “Please let us know if this solution would suit you.”)

• Final greetings (e.g. “Kind regards, YourName”)

This is a very simplified version of the structure. You can check yourself for tutorials on general customer service methods, or alternatively check our template specifically for Amazon in the course.

Supply Chain Management

Another searched-for skill is the ability to manage shipments of products from suppliers all the way to the Amazon warehouses.

Think about it – no matter how great your listing quality is, no matter how many great reviews and superior specifications you have, if there’s no stock, there’s no sales. Simple as that.

Creating shipments is fairly straightforward – though depending on the manufacturers and the number of products you have to manage, it can get difficult to manage it all.

Most often, you will be instructed by your employer on how to carry out shipments yourself, so there’s not so much preparation you need to do here. However, they might expect you to already know how to create, manage and track shipments through Seller Central. We explain how shipments work on Amazon in the course as well.

Image credits:

Listing Optimization

Yet another classic task for Amazon virtual assistants in their daily job is to optimize the listings.

This can include optimizing the copy (title, bullet points, descriptions), listing images (though that’s often a task for designers, but you might be asked to create the copy and structure for the images as well), and dealing with review generation.

If you want to have a quick overview of listing optimization, you can find a free guide within our article on beating your competition on Amazon.

Keyword Research

keyword research is arguably one of the most important aspects of either developing new products or optimizing existing ones.

Do you remember that we mentioned that customers start by typing in the search bar what they feel best describes what they are looking for?

The art of keyword research is basically to find out which are the most important, common or relevant words (hence, key-words) that customers are typing that are related to the product at hand (or product idea).

There are many tools that help you with this process. Some of the most common ones in the US are Helium10 and JungleScout, though there are many others, each with various functions to allow for an in-depth search.

There are many tutorials out there – and many great ones, but I can definitely recommend trying it out for yourself, as you do not need any paying tools to start practicing.

However, do note that many tutorials only scrape the surface or repeat the same information that they got from other courses, which limits the opportunities. Nowadays, you need to have a very specific research method to succeed, one of which we introduce in our course.

Product Research

Yet another often asked-for skill is the ability to come up with product ideas or find improvements to existing products.

As the marketplaces are constantly evolving with new customer wishes, new technologies and more sellers joining the party, new product opportunities are constantly popping up.

success, strategy, business-2081167.jpg

And any business that wants to grow or at least, stay in business must learn to take advantage of these opportunities.

Many sellers are too busy with managing the day-to-day operations to handle this time-consuming task – which is why they are often on the lookout for assistants to help them with this job.

Product research is a more requiring task than the previous tasks we’ve explored, though.

Getting one message wrong with a customer isn’t a disaster – at worst, you risk a bad review and a return.

But developing, sourcing and marketing a new product often costs several thousands of dollars, if not more. Getting anything wrong with any step of the analysis – for instance, the market size, competitiveness of market, viable pricing, or even local laws – can break the product’s sales and depending on the business’ financial state, could even make it go bankrupt!

This is why being able to do accurate product research is essential for any aspiring Amazon virtual assistant.

The good side is, if you are able to correctly identify products that are going to sell very well, your value is going to skyrocket.

Think about it – if someone is able to find you a product that’s going to make you 30.000 dollars every month in revenue, what’s a one-time 2000 dollars payment compared to this?

This is product research: high risk, high reward.


This particular skill isn’t asked so much from Amazon virtual assistants – which is why I kept it for last – however, it is one of the highest-value skills you can develop: reporting/data processing.

This is also because many sellers still do not analyze their data well enough – even though in our data-driven world, it is arguably one of the most crucial skills one needs to develop!

In fact, many sellers are scared of taking a deep dive into numbers – many prefer to stick to what they know and can easily manage.

However, this opens a large door of opportunity if you are able to crunch numbers and get useful and actionable data out of them!

business, plan, report-4576778.jpg

For instance, reporting allows you to analyze your click-through rate and conversion rate, which are the two most critical KPIs (Key Performance Indicators) for selling on Amazon.

Furthermore, many bigger companies are always on the lookout for data analysts – and willing to pay top money for skilled professionals!

The most common kind of data reporting that’s useful for Amazon sellers is their sales and profit data.

The raw reports can be found in Seller Central, under the “Reports” tabs. If you know how to manipulate the data, you can extract any information you might need – for example, which products have a low CR (conversion rate) which means that customers are clicking on the listings, but then aren’t buying. Perhaps there is something wrong with the pictures, or the customers expected something else when they saw the main picture and title on the SERP?

Data analytics is only going to get more and more important as the years go by. Many Amazon virtual assistants actually have very little experience in data processing, which is a huge opportunity for anyone who has some experience.

I strongly suggest you get familiar with spreadsheet management software – namely, Microsoft Excel and Google Sheets.

While there are many third-party tools that attempt to crunch the data for the sellers (and many are good!) you can never rely completely on them to give you all you need, which makes having the skills to process any data yourself critical.

There are many courses and tutorials out there that you can follow – with the best being purchasable, however.

If you don’t want to go through dozens of general tutorials and instead want to just learn the core techniques and formulas for Amazon’s reports, I suggest you follow the official course – it dedicates a whole section specifically for this, with on-screen exercises and practical examples that I personally face every day in my work as an Amazon E-Commerce Manager.

Selling Yourself & Finding Clients

So you now know all the skills that will be asked of you as an Amazon virtual assistant – good job!

Now, let’s look at how you can convince Amazon sellers and businesses to hire you so you can use those skills to make an income!

Firstly, you need to have a proper marketing strategy for yourself.

Yes, that’s right – just like if you were a product.

In fact, you are a product of some sort – well, more of a service, one that generates revenue for your clients and employers.

Your task is to convince potential employers and clients that they will make more money hiring you than you will cost them.

Yes, that’s it – that’s the big idea!

So, what kind of marketing strategy should you have for yourself?

Well, just like any business – you start small, grab interest by making irresistible offers to your first clients, build trust and expertise over time, then slowly increase your value until you’re where you want to be.

Practically – what does this mean?

Firstly, it means developing some form of value – in this case, it’s your ability to generate more value in the form of revenue for your clients, which comes under the form of knowledge (what you’re learning now) and labour (the hours you’ll spend creating/optimizing/researching/reporting/etc.)

Then, to build up trust and experience, you offer this value at a better offer than your competition, either by offering it under market price or by providing extra value (for instance, extra work like two listing optimizations for the price of one).

You then slowly adjust your offer as your expertise and trust grows (under the form of good reviews, evidence of good performance, or word-to-mouth between sellers).

By then, you will most likely have grown enough to have your own regular clients, a full-time employer or even be a freelance Amazon consultant, charging a premium price for your services!

Starting platforms

Okay, so we’ve got a basic self-marketing strategy. But where to start from?

The easiest way to find out where your clients are is by pretending you are your client and see where you would find yourself!

For example, you might simply go onto a search engine like Google and type “hire amazon virtual assistant”.

You will then see which websites are at the very top – that’s most likely where your clients are going to click!

An example of top search results for “amazon virtual assistant services” – you can believe that your clients are going to be there!

Alternatively, you might find after a bit of digging around on the web that many sellers go to a specific website, or might use social media, such as LinkedIn.

Your strategy then is to have your own profile appear in front of their eyes.

Some websites you won’t be able to appear on – particularly private websites that sell out their own assistants and aren’t looking to hire.

Some websites might be interested in listing you if you manage to convince them you’re worth something to them. Many will take a fee on top of your earnings, should you get hired.

Other options, like Fiverr and Upwork, allow you to list yourself immediately. They still take a fee as well, but you don’t need any experience to join them.

I would personally recommend starting off with these platforms, as well as marketing yourself on social media by posting regular content that’s appealing to your potential clients, such as displays of expertise and experience, along with some entertaining content to keep them interested.

The Amazon Virtual Assistant course goes into more practical details on how you can maximize your success on these platforms and get your first clients as soon as possible.

Alternatively, you can look for some basic guides on the web on how to market yourself on these platforms.

Remember – whenever you are in doubt whether you have good chances of getting hired or not, pretend you are your own potential employer, and see how you find yourself!

It’s also a good idea to ask friends, family or even strangers – especially those already in the virtual assistant business, or Amazon sellers if you’re lucky – what they think of your profiles, and what they would improve or recommend for you to get hired.

Acing your interviews

We’re close! Once you’ve optimized your online marketing and placed yourself well enough to attract eyeballs, you should soon start getting requests for interviews.

You still need to be focused on selling yourself though – until now, all the self-selling we’ve done was to get a client’s attention, and few will be convinced to hire you on the spot without conducting an interview (except maybe for small jobs on Fiverr and Upwork).

In fact, you will most certainly need to get interviewed for any long-term or full-time job.

So how can you give yourself the maximum chance of getting hired?

If your potential next employer has asked for an interview, it means that they are interested in having you if you are indeed able to offer what they believe you can offer (after seeing your profile/experience/content/etc.).

The good thing is, this means that you don’t have to try to tell them what you can do – instead, it will most likely be about checking whether you are a compatible match for them or not.

First tip – be professional, but friendly!

Do show up on time – that’s critical. A person who can’t show up on time to meetings is unlikely to have the time management skills needed for the job.

Then, try to bond with the interviewer – don’t be afraid to ask them questions, like why they started selling on Amazon, if they have any goals like having their own business or retiring rich to a paradisiac island, why they sell these particular products, and so on.

Additionally, try to bring as much evidence of your skills and expertise to the interview – a good tip is to hold back on some valuable information or experience from your profile, so you can casually mention it during the interviews, which has a high chance of impressing your interviewers even more!

Finally, be yourself. This might sound cheesy, but most sellers want someone they can trust. If they feel that you’re constantly acting during the interview, they might get a gut feeling that you won’t be fully honest with them if you were to be their employee, which can ruin your chances of getting hired, even if you’ve done everything right so far.

Don’t be afraid of showing some weaknesses or areas where you’re lacking expertise! As a beginner, your first interviewers should know that you’re starting off and won’t know some stuff.

And when you do not know something – make sure you state that while you don’t know it now, you know how to learn it by yourself (check out the course for an easy method on how to find any information you need).

I hope you enjoyed this guide on how to get an Amazon Virtual Assistant job – I sincerely hope it helps!

Once more, if you’re serious about becoming an Amazon Virtual Assistant, I strongly suggest you check out the course (available on Udemy currently). It is packed with all the core skills and knowledge that I know from my 5+ years of experience is vital to start working for a seller on Amazon. The first five lectures are free so you can decide for yourself if it is right for you or not!

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