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#01 – Why brand on Amazon? You probably haven’t heard of branding on Amazon as being a critical aspect of making sales. After all, don’t

Choosing the right colours for your brand is just as important as designing a good logo or tagline. While colours can easily be dismissed as

Just like your brand name and logo, your tagline – should you decide to make one, as this is optional – will aim to communicate

Creating your logo is arguably one of the most fun parts in the branding process – at least for artistic people, which I consider myself

Types of Brand Names This is the creating part that’s exciting – you get to finally make your brand a reality! This process will require

Brand Front- and Back-End – What are they? Once you know your customer, their needs, the product you will offer and how you will position

Positioning your product Brand positioning refers to establishing where your brand fits in your target market, how it’s different from existing brands, and what unique

Market Research 101 Once you know how you will approach branding, you can move on to researching your markets. As you can imagine, it’s hard

Deciding on your branding structure You have three types of brand structures in relation to your business: Monolithic, Endorsed and Pluralistic. Monolithic Brands Monolithic are

Consistency – why is it a core pillar of branding? Let’s start with an example. Let’s say you’re looking to buy some sport shoes online.