Martyn Needham
- E-Commerce Manager with >10 years of experience
- 7-figure revenue development
- MA Honors Management Studies
- Over 100.000 students
How It Started
“I grew up in the south of France, in a somewhat non-traditional family with a journalist mother and a finance accountant father, who introduced me from an early age to both reading and business.
I got my first computer when I was 7 – and was instantly hooked on the Tycoon games that my father cleverly bought me to get my young influenceable little mind into managing businesses.”
Early Sales Days
“After getting my European Baccalaureate, I decided to follow the path of business by completing a Masters in Business Management, which introduced me amongst other things to business strategy, modern marketing, business modelling and consumer behaviourism.
During my studies, I took part in various professional selling seminars and coaching sessions , which opened my eyes to what proper selling is – from believing it’s all about smoke and mirrors to truly caring about my customers and learning how to sell in a potent yet ethical way.
At the same time, I started my first job as a direct marketing campus team lead for a new (and now quite well-known) food delivery brand, where I took the brand from unknown on campus to being the first choice, then progressed to becoming an In-Store Development Executive for Samsung, selling smartphones and smart devices while competing fiercely with other representatives for brands like Apple, Google and Huawei.”
Into The Jungle
“After a (quite successful) year with Samsung, I realised that while I was doing a great job making both happy customers and strong sales, this job was too small for me – I wanted to reach and sell to thousands of people instead of a single person at a time.
That’s when I decided to dive into the world of E-Commerce – and what better platform for this than Amazon?
And so I started my first job selling on Amazon, spending the first few months constantly learning the ins-and-outs of the platform and what the established best-practices were.
I was quickly shocked and frustrated by how unintuitive the UI of Seller Central was and how many of my deeper questions were left unanswered – or at best, buried in some old topic on the Seller Forums.
That’s also when I realised that there was a big knowledge gap in the industry – while the top players had masses of tested data and best-practice knowledge on how to sell in the utmost effective manner, small-scale sellers like my teams had to make do with either superficial advice that resulted in mediocre improvements or having to pay thousands of dollars to so-called “experts” for effectively the same advice, just better explained.”
Today
“After thousands of hours of trial and error and months of professional mentoring, I learned dozens of tools, techniques and best-practice approach to sell on Amazon, and slowly the efforts came to bear fruit.
Today, I help companies increase their sales to their maximum potential, from mapping their target markets and defining their engagement strategy to metrics analysis and developing efficient monitoring systems.
But that still isn’t enough for me.
I want to have an even wider impact – and today, this means going beyond working for individual companies that eventually feed the pockets of already-rich investors and instead help sellers like me reach financial freedom using all the knowledge and wisdom I have accumulated so far.”
When I'm Not Selling...
“…I’m usually dancing!
Between my day job and this website, I don’t have so much free time anymore – but when I do, you can find me on the dance floor dancing Bachata and Salsa, two amazing couple dances that I’ve been practicing for over eight years now. In an alternate universe, I became a dance teacher (I was in fact teaching Bachata during my time at university).”
