Branding
Amazon Branding – Positioning
Positioning your product Brand positioning refers to establishing where your brand fits in your target market, how it’s different from existing brands, and what unique
Positioning your product Brand positioning refers to establishing where your brand fits in your target market, how it’s different from existing brands, and what unique
Market Research 101 Once you know how you will approach branding, you can move on to researching your markets. As you can imagine, it’s hard
Deciding on your branding structure You have three types of brand structures in relation to your business: Monolithic, Endorsed and Pluralistic. Monolithic Brands Monolithic are
Consistency – why is it a core pillar of branding? Let’s start with an example. Let’s say you’re looking to buy some sport shoes online.
What is meant by “Information”? I think everybody understands the word “information” – but what does it mean in the context of branding? In the
What is “Value”? Ah, value. Arguably the most important word in business. Everything about business can be linked to value. Or more precisely, perceived value.
So what is a brand, what is branding, and why should you care? If I had to summarize this lesson into three quick bullet points,
Why brand on Amazon? You probably haven’t heard of branding on Amazon as being a critical aspect of making sales. After all, don’t people just
What is product differentiation? Simply put, product differentiation is the process of making your product stand out to your target audience from your competition. Product
How to conduct your product research on Amazon effectively – in this article, we will go over the old system for product research on Amazon