Hiring an Amazon Freelancer – All You Need To Know [2023]

Picture of Author: Martyn N.

Author: Martyn N.

Hi! I’m Martyn, a full-time Amazon E-Commerce Manager with over 5 years of experience selling and managing a wide range of products for various small businesses on Amazon.

Looking to hire an Amazon freelancer online?

Wondering what you should consider to ensure you get exactly what you pay for?

Confused about where to find reliable Amazon freelancers?

In this article, I will give you a full breakdown of what to look for when hiring an Amazon freelancer in the most condensed, quick-to-read way.

Let’s go!

Please note: This post contains affiliate links.

Want to jump straight to the best platforms to find Amazon freelancers? Click here.

Step One – Set Your Objectives

Before you even go ahead with hiring an Amazon freelancer, you have to be absolutely clear about why you want to hire one.

It might seem like an obvious question, but as Amazon sellers, we’re often so drawn into a wide variety of tasks that everything seems to turn into a big soup of workload which leaves little clarity as to what needs to be done when someone else is involved.

Perhaps in your head, all the tasks are clear – but to anyone else who doesn’t look over your shoulder 24/7, your objectives and priorities might be harder to understand.

When hiring freelancers, you want to make sure that they are going to clearly understand what’s required of them.

Do you want them to optimize your listings? If so, how? Do you need a title update? Refresh your keywords? Improve the design of your pictures?

Do you want them to take care of PPC advertizing? Again, what’s the job? Is it creating new campaigns? Optimizing existing ones? Inserting new keywords?

What’s the time-scope? It is a one-time task? Or will it be recurring task? If so, for how long?

I suggest you write down what it is that you’re expecting from your future freelancer as concretely and simply as you possibly can .

The simpler, the more likely it is that the work will be done smoothly and correctly without requiring extra discussions, costs and revisions!

Here’s an example of a good vs bad scope of work:

Good: “Write a 500-word product description for 10 specific ASINs, each including the top 10 keywords for their relative market based on search volume and relevance”.

Bad: “Write a product description for my products with good keywords”.

Step Two – Define The Requirements

Once you know what needs to be done, you have to define what the freelancer must have in terms of skills and knowledge to best complete the job.

For instance, if the work involves translation, you naturally want someone who is going to be a specialist in whichever language you want to translate your content into.

If it involves product optimization or marketing research about a particular product – say, handmade soaps – you will ideally want someone who already has some knowledge of the market or larger industry.

These criteria can make the search a bit more difficult – however, being picky about who you will hire ensures that you will get the best fit for your money.

It’s better to spend a bit more time searching for the right freelancer than to have to hire someone else further down the line because you didn’t get what you wanted!

Step Three – Set Your Budget

Despite the name, freelancers don’t come for free!

How much are you willing or able to offer for the work?

Here, I recommend you take enough time to sum up all the different costs of your Amazon business to ensure that you can actually afford the services.

You don’t want to find out that you underestimated how much you could offer and end up having to make unwanted financial sacrifices when the bill comes up!

This is also getting step one right is so important – by being unclear about what it is that needs doing, you might end up in the tricky situation where you have to request more work from your freelancer which ends up going above what you had planned.

For example, you might define at first that you only need your PPC campaigns to be created, and base your budget on this only. However, you could find out further down the line that you also need to have them managed or the bids adjusted, which any freelancer will naturally charge you on top of the initial work.

Step Four – Finding Amazon Freelancers

I strongly recommend avoiding individual websites offering their own Amazon freelance services and instead hire on platforms listing individual freelancers like Fiverr, Upwork and Freelancer.com.


Simply put, it’s a lot harder to accurately judge the expertise and reliability of a Amazon freelancer on their own website as they have complete control over what’s shown there.

For instance, they might display a large number of positive reviews, stating how great and wonderful their services are. But how can you know that these are real reviews and weren’t made up?

Even worse, they might reassure you with guarantees, like refunds or extra services should they not deliver what you wanted, but these can be empty promises that result in unanswered emails once your money is on the way.

Truth be told, personal websites have the highest potential for being smoke-and-mirrors, leaving you with no results and an empty wallet and no possibility to warn anyone else about it.

In contrast, big platforms like Fiverr or Upwork are not affiliated with the freelancers. They act as independant platforms which have every interest to see you satisfied, as their long-term objective is to have you return to their services over and over again. As such, transparency and honest work is a big priority for these platforms.

That’s why these platforms have several systems to ensure any buyer of a service is most likely to be satisfied – from real reviews from real service buyers to retained payment until you decide that the work is complete (and refunds even after you’ve decided the work is completed, should you later realize that there was something wrong with the service you received).

Furthermore, the stiff competition on these platforms lets only the best and highest-rated freelancers be visible at the top of the search results, further ensuring that you find a reliable, trustworthy freelancer.

Another major advantage – many freelancers on these platforms are more affordable than anywhere else online.

Sure, the quality also varies with the amount spent, but if you’re a small business owner looking for someone to take over some work without breaking the bank, these platforms can be a godsend.

There are a lot more advantages to purchasing on these platforms, like encrypted payments and 24/7 customer service, which is why I highly recommend to look there should you want to hire an Amazon freelancer. 

Hiring an Amazon Freelancer on Fiverr

Fiverr is considered by many to be the best place to hire Amazon freelancers for any kind of ad-hoc work or single specific projects.

Freelancers on Fiverr post a listing of their services, including the work offered and the price, divided into three tiers – basic, standard and premium. Each tier offers more services, but naturally calls for a higher fee.

I have myself used Fiverr several times for different kinds of work, even to build this website. I find their system to be extremely intuitive and clear, making any kind of project smooth and headache-free.

In general, Fiverr is considered by many as the best platform if you’re looking for the best value-for-money, particularly for measurable ad-hoc work like product picture editing, product description copywriting, listing optimization and so on.

If this sounds like what you’re after, then you can follow this link to get a list of the top Amazon freelancers on Fiverr:

Top Amazon Freelancers on Fiverr

Hiring an Amazon Freelancer on Upwork

Upwork is very similar to Fiverr and though I have not personally ordered work through it, it’s reputation is as good as Fiverr, especially for bigger projects.

A big difference with Fiverr is that buyers are also able to post the work they want to have done and freelancers can apply to take it over.

Compared to Fiverr, many recommend Upwork for larger and longer projects such as PPC campaign setup, advertising management, listing management, product photography and the like.

Many Amazon sellers who were also looking to hire freelancers found that in general, the talent pool on Upwork was slightly more experienced, mostly because Upwork has a tighter screening process before letting a freelancer work on their platform. However, this also results in higher fees.

If that is what you are looking for, here’s a link to the top Amazon freelancers on Upwork:

Top Amazon Freelancers on Upwork

Hiring an Amazon Freelancer on Freelancer.com

Freelancer.com is very similar to Upwork – clients post their jobs online which are then reviewed by the pool of freelancers who are free to apply for that job. Moreover, freelancers on freelancer.com are often looking for long-term contracts, which makes it great for routine work like listing management, advertising/PPC optimization and the like.

However, several reviewers have noted that the process from the buyer’s side is often smoother and more straightforward on Upwork. Still, Freelancer.com in general is known to generally offer a lower base price, with add-ons like NDAs and IP agreements being available separately.

If this website seems to tick your box, here’s the link to some of the top Amazon freelancers:

Top Amazon Freelancers on Freelancer.com

Step Five – Assessing Potential Freelancers

You should now have a list of suitable freelancers in front of you – but how do you choose which one to actually hire?

Thankfully, all of the above platforms make the screening process as easy as can be.

Freelancer Description

For starters, you can look at their description and what they claim to specialize in – you can then compare this with the list of requirements we defined earlier to see which ones are the best match on this first aspect.

Ratings and Reviews

Next up: Reviews. Just like on Amazon, each freelancer is given a rating based on the previous client’s satisfaction of their work.

I don’t think I need to explain this one too much – the higher the rating, the better. Similarly, the higher the number of ratings, the better.

I would personally advise to favour the number of ratings over a perfect score.

For instance, I would advise taking a freelancer with 150 ratings and a rating of 4,8/5 over someone with a perfect 5/5 who’s only gotten 10 ratings.

Just like on Amazon, it’s always possible that some ratings and reviews are faked. But the higher the number of reviews, the less likely it is that they are fake, and the more trustworthy the rating/score is.

Don’t just rely on the ratings though – take the time to go through reviews individually – particularly to look out for reviews that talk about aspects that are highly relevant to the tasks the freelancer will have to take over.

For instance, you might want to improve your ACoS and see that one Amazon freelancer has a great rating – but after looking at the reviews in-depth, you might find out that few of their previous clients have praised their PPC skills.

Screening Call

Finally, almost all freelancer platforms allow for an initial contact or screening call to take place, which lets you talk to the freelancers directly before sealing the deal.

In such calls, you will have the opportunity to ask about things like previous experience, expected delivery times, working hours, follow-ups and check-in meetings, and so on.

Other Tips

It could be wise to hire someone who has the same native language as yours to ensure smooth communication and avoid potential misunderstandings.

Similarly, it is often recommended to hire someone who is also a native speaker for the market in which you want to sell. For instance, if the work requires dealing with listings on Amazon.de, it might be best to hire someone whose native tongue is German.

Final Words

The above should give you the necessary base to ensure you hire the right Amazon freelancer for your business. Once more, here are the quick links to the list of Amazon freelancers on Fiverr, Upwork and Freelancer.com:

Top Amazon Freelancers on Fiverr
Top Amazon Freelancers on Upwork
Top Amazon Freelancers on Freelancer.com

Best of luck!

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